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Permanent Colour combines pure pigment with the finest ingredients, such as organic essential botanical extracts, to significantly enhance each hair from the inside out. Available in 129 shades, creating no fewer than 169 gorgeous colours, Permanent Colour allows stylists to stay one step ahead with the ultimate colour palette. Our bespoke formulation is enriched with vitamin C, which has antioxidant properties to help retain hydration and reduce damage caused by UV rays, resulting in longer-lasting colour.
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