A delicate cream that instantly protects damaged hair from 5 key concerns: breakage, UV, heat, mechanical damage and excess frizz to deliver visibly smoother, healthier-looking and easier-to-style hair. Suitable for all hair types and works perfectly on curls.

Haircare Benefits:

Protection from breakage, UV, heat up to 450°F/230°C, mechanical damage and frizz
99% less breakage*
Reduces frizz for up to 72 hours**
Easier styling
8x smoother*** hair, for hair protection against mechanical damage

*vs non conditioning shampoo

**When using Ultimate Repair Step 3 or 4. Versus non-conditioning shampoo

***Instrumental test

Formulation Highlights:

Patented technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out
Formulated without parabens
For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
Dermatologically tested
Vegan / Formulated without animal derived ingredients
Colour safe 
Committed to no animal testing*

*Wella company is a member in International Collaboration on Cosmetics Safety

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Wella EIMI Rugged Texture - Pomade 75ml

Wella EIMI Rugged Texture - Pomade 75ml